Activate the Yeast: In a small bowl, combine lukewarm milk with active dry yeast. Stir until the yeast dissolves completely, then let it sit for about 5 to 10 minutes until it becomes frothy.

Prepare the Dough: In a large mixing bowl, mix together all-purpose flour, granulated sugar, and salt. Make a well in the center and pour in your yeast mixture along with softened butter, the egg, and vanilla extract. Use a wooden spoon or your hands to mix the ingredients until a dough begins to form.

Knead the Dough: Transfer the dough to a lightly floured surface. Knead the dough for about 8 to 10 minutes until it is smooth and elastic.

Let it Rise: Shape the dough into a ball and place it in a lightly greased bowl. Cover it with a towel or plastic wrap, and let it rise in a warm location for 1 to 1.5 hours, or until it has doubled in size.

Make the Cheesecake Filling: In a medium bowl, beat the softened cream cheese until creamy. Add granulated sugar, vanilla extract, all-purpose flour, and sour cream or Greek yogurt. Mix until well combined and smooth.

Prepare the Cinnamon Sugar Mixture: In a small bowl, mix together the packed brown sugar, ground cinnamon, and salt.

Roll Out the Dough: Once the dough has risen, punch it down gently and roll it out on a floured surface into a rectangle that measures approximately 16 by 12 inches.

Assemble the Rolls: Spread softened butter across the rolled-out dough, leaving a small border. Spread the cheesecake filling over the buttered area and sprinkle the cinnamon sugar mixture evenly on top.

Shaping the Rolls: Starting from the long edge, roll the dough tightly into a log. Pinch the seam to seal it and cut the log into 12 equal pieces.

Second Rise: Place the slices in a greased 9 x 13-inch baking dish and cover loosely. Let the rolls rise for another 30 to 45 minutes.

Bake the Rolls: Preheat your oven to 350°F (175°C). Bake for about 25 to 30 minutes, or until golden brown. Let cool in the pan for about 10 minutes before icing.

Make the Cream Cheese Icing: Beat together softened cream cheese, powdered sugar, vanilla extract, and a pinch of salt. Gradually add whole milk until smooth.

Top the Rolls: Spread or drizzle the cream cheese icing across the warm rolls, allowing the icing to melt into the surface.

Add Fresh Strawberries: Arrange sliced strawberries over the iced rolls, creating a vibrant topping.